Press release

Product placements in TV drama

Example:

PSA_Print_Ad

STUDY 1:

          Visual: Movie poster style

          Headline: Litter makes the earth Bitter

          Subhead: Green the earth 

          Body Copy: N/A

          Slogan/Tagline: Stop littering!!

          Logo: Tidy Lady

          Contact Information:N/A

STUDY 2:

          Visual: Show much piles of litter on the street

          Headline: Litter makes the earth Bitter

          Subhead: Green the earth

          Body Copy: N/A

          Slogan/Tagline: Stop littering!!

          Logo: Tidy Lady

          Contact Information: N/A

PSA video:

https://www.youtube.com/watch?v=q2pVCoPCCYI#t=2

Script:

An act of littering will make more littering.
This is so called the butterfly effect.
The more littering we make, the more damages we face.
Pollution
Disease
Land Loss
Finally, our earth will be destroyed.
So,
Green the Earth.

• Group members:

Molly Huang
Sally Shiu
Amy Hu
Jill Chou
(UE3A)

 

• Group members:

Molly Huang
Sally Shiu
Amy Hu
Jill Chou
(UE3A)

 


Group overall work:

Molly- Write the script
Sally- Voice of the PSA video
Amy- Find the information about littering
Jill- Make the layouts and video

Reflection:

I  enjoy to do this project with my group members and thanks them a lots.  Finding the information about littering is my work in this project. I try to search  more concise and clear   information from the numerous resource because to organize web search results into clusters facilitates can make Molly easily browsing through search results and save her time. Through this project I learn a lot.  I realize that cooperation is important because we create lots of  ideal if  we can not respect  everyone opinion  how can we  finish it in a efficient way.

print ad analysis

      

• What kind of headline was used?

The print advertisement used question headline.

• Was there a subhead and a slogan?

Yes,there was a subhead and a slogan. 

Dettol Instant Hand Sanitizer is displayed prominently at the base of the ad and the slogan that it “kills 99.99% of germs on hands, without the need for water” also emphasizes the fact that it’s useful for people on the go. 

• Was the visual attractive?

Yes, the visual was attractive. 

In this ad for Dettol Instant Hand Sanitizer , it incorporate the kind of imagery you’d expect to find in horror movies, and the effect is often made even creepier by an unsuspecting central character. Fear can be a attractive tool for getting an advertising message across.

• Was the overall lay-out creative?

Yes, the overall lay-out was creative.

• Does it make the readers think?

Yes,it makes the readers think.

• In what way?

Overall, the tactics used in the ad are appropriate in evoking an emotional response, arousing consumers to remove the threat, offering a solution, and raising overall brand awareness.

The ad uses unusual visuals and fear to first capture attention and create a problem for the consumer. Specifically, the ad shows severed arms with band-aids in place of what would normally be handle bars on a bus, to emphasize that other people’s hands have touched these handle bars before and that they’re covered in germs.

The model used and the visuals surrounding her is average to above average. This appeals and relates to typical consumers who, like her, are riding on a bus. The model is also displayed prominently and in stark contrast to her surroundings to capture the consumer’s attention.

Visuals and text on the bottom are meant to enhance brand and product awareness through a consistent color scheme characteristic of the brand itself. It could be argued that the ad increases its accessibility and chance of being remembered by including very little information and in a novel way that is relevant to the consumer.

http://www.coloribus.com/focus/selection-of-the-best-hand-wash-gel-ads/12141555/