2013年12月22日 星期日

Product placements in TV drama


Example:







PSA_Print_Ad


STUDY 1:

          Visual: Movie poster style
          Headline: Litter makes the earth Bitter
          Subhead: Green the earth 
          Body Copy: N/A
          Slogan/Tagline: Stop littering!!
          Logo: Tidy Lady
          Contact Information:N/A


STUDY 2:

          Visual: Show much piles of litter on the street
          Headline: Litter makes the earth Bitter
          Subhead: Green the earth
          Body Copy: N/A
          Slogan/Tagline: Stop littering!!
          Logo: Tidy Lady
          Contact Information: N/A

PSA video:






  • Script:


  • An act of littering will make more littering.
    This is so called the butterfly effect.
    The more littering we make, the more damages we face.
    Pollution
    Disease
    Land Loss
    Finally, our earth will be destroyed.
    So,
    Green the Earth.




    • Group members:

    • Molly Huang
      Sally Shiu
      Amy Hu
      Jill Chou
      (UE3A)
     

    • Group members:

    • Molly Huang
      Sally Shiu
      Amy Hu
      Jill Chou
      (UE3A)
     


    Group overall work:

    Molly- Write the script
    Sally- Voice of the PSA video
    Amy- Find the information about littering
    Jill- Make the layouts and video




    Reflection:

    I  enjoy to do this project with my group members and thanks them a lots.  Finding the information about littering is my work in this project. I try to search  more concise and clear   information from the numerous resource because to organize web search results into clusters facilitates can make Molly easily browsing through search results and save her time. Through this project I learn a lot.  I realize that cooperation is important because we create lots of  ideal if  we can not respect  everyone opinion  how can we  finish it in a efficient way.

    2013年12月2日 星期一

    print ad analysis

          

    • What kind of headline was used?
    The print advertisement used question headline.
    • Was there a subhead and a slogan?
    Yes,there was a subhead and a slogan. 
    Dettol Instant Hand Sanitizer is displayed prominently at the base of the ad and the slogan that it “kills 99.99% of germs on hands, without the need for water” also emphasizes the fact that it’s useful for people on the go. 
    • Was the visual attractive?
    Yes, the visual was attractive. 
    In this ad for Dettol Instant Hand Sanitizer , it incorporate the kind of imagery you’d expect to find in horror movies, and the effect is often made even creepier by an unsuspecting central character. Fear can be a attractive tool for getting an advertising message across.
    • Was the overall lay-out creative?
    Yes, the overall lay-out was creative.
    • Does it make the readers think?
    Yes,it makes the readers think.
    • In what way?
    Overall, the tactics used in the ad are appropriate in evoking an emotional response, arousing consumers to remove the threat, offering a solution, and raising overall brand awareness.
    The ad uses unusual visuals and fear to first capture attention and create a problem for the consumer. Specifically, the ad shows severed arms with band-aids in place of what would normally be handle bars on a bus, to emphasize that other people’s hands have touched these handle bars before and that they’re covered in germs.

    The model used and the visuals surrounding her is average to above average. This appeals and relates to typical consumers who, like her, are riding on a bus. The model is also displayed prominently and in stark contrast to her surroundings to capture the consumer’s attention.

    Visuals and text on the bottom are meant to enhance brand and product awareness through a consistent color scheme characteristic of the brand itself. It could be argued that the ad increases its accessibility and chance of being remembered by including very little information and in a novel way that is relevant to the consumer.



















    2013年11月18日 星期一

    My comic

    How many characters will there be? There are six characters ( one main character)

    What's the conversation going to be like? It is going to be like a humorous story.

     And most importantly, what's the message are you sending out to your readers
    I am  sending out "an optimist sees the opportunity in every difficulty." to my reader. 

    2013年11月11日 星期一

    Newscast's script by Amy Hu on Audioboo

    listen to ‘newscast by Amy Hu’ on Audioboo

    Good evening. It's 7 o'clock. I'm _____ with EZ News on ICRT.

    Taiwan's diplomatic policies are viable: Ma
    President calls for unity in support of economic liberalization
    President Ma Ying-jeou called on the Legislative Yuan to speed up the review
    of a services trade agreement with China

    He said it would demonstrate the government's unified support for economic
    liberalization.

    Speaking at a reception to celebrate a free trade pact signed by Taiwan and
    Singapore, Ma said Taiwan has begun talking about signing economic
    cooperation agreements with major trading partners, including China, Japan
    and the United States.

    He added, however, that Taiwan is "lagging far behind" Singapore, which had
    signed six major trade agreements with its partners

    He hopes the review of an agreement between Taiwan and China will begin as
    soon as possible to "demonstrate the support of both the Ezecutive and the
    Legislative branches for the nation's policy of liberalizing its economy."
    Russia
    Russia's Foreign Ministry says Syria's main Western-backed opposition group
    is refusing to participate in talks in Moscow.

    A ministry spokesman says the Syrian National Coalition is ``blocking and
    refusing to participate'' in the talks, which would focus on resolving the
    humanitarian crisis in Syria.

    Russian officials had hoped the talks would bolster prospects for a proposed
    peace conference the U.S. and Russia are trying to convene in Ge ne va.

    And is Weather’s time
    According to Central Weather Bu ral fore caster , it'll be clear over much of
    Taiwan this moring, with lows of 23 or 24 in the north and south, 22 in the
    center.

    Tomorrow, expect more sunny skies, though their may be some clouds in the
    south. Highs then will peak at 30 or 31 north and south, 29 mid island.

    Right now, it's
    26 in Taipei
    27 in Taizhong
    27 in Gaoxiong

    listen to ‘newscast by Amy Hu’ on Audioboo

    listen to ‘newscast by Amy Hu’ on Audioboo



    Good evening. It's 7 o'clock. I'm _____ with EZ News on ICRT.
    Let me take u preview today’s news
    President calls for unity in support of economic liberalization
    President Ma Ying-jeou called on the Legislative Yuan to speed up the review
    of a services trade agreement with China

    He said it would demonstrate the government's unified support for economic
    liberalization.

    Speaking at a reception to celebrate a free trade pact signed by Taiwan and
    Singapore, Ma said Taiwan has begun talking about signing economic
    cooperation agreements with major trading partners, including China, Japan
    and the United States.

    He added, however, that Taiwan is "lagging far behind" Singapore, which had
    signed six major trade agreements with its partners

    He hopes the review of an agreement between Taiwan and China will begin as
    soon as possible to "demonstrate the support of both the Ezecutive and the
    Legislative branches for the nation's policy of liberalizing its economy."

    Russia
    Russia's Foreign Ministry says Syria's main Western-backed opposition group
    is refusing to participate in talks in Moscow.

    A ministry spokesman says the Syrian National Coalition is ``blocking and
    refusing to participate'' in the talks, which would focus on resolving the
    humanitarian crisis in Syria.

    Russian officials had hoped the talks would bolster prospects for a proposed
    peace conference the U.S. and Russia are trying to convene in Ge ne va.


    And is Weather’s time
    According to Central Weather Bu ral fore caster , it'll be clear over much of
    Taiwan this moring, with lows of 23 or 24 in the north and south, 22 in the
    center.

    Tomorrow, expect more sunny skies, though their may be some clouds in the
    south. Highs then will peak at 30 or 31 north and south, 29 mid island.

    Right now, it's

    26 in Taipei

    27 in Taizhong


    27 in Gaoxiong

    My reflections on my Ezine project

    Ezine: http://issuu.com/jil5079m/docs/coffeeholics


    Team members:
    Molly Huang
    Sally Shiu
    Amy Hu
    Jill Chou



    One of the best things about working in Ezine project  is that each piece of work brings up new challenges and learning difficulty for me to deal with,such as the Ezine article,this is my first time to write this kind of article and to interview the cafe owner,this is also the first time for me.But this means that I get the chance to learn something from this project .It is very interesting . I am very enjoy to do this project. 

    2013年10月14日 星期一

    8 THINGS LEARN ENGLISH MAKE ME HAPPY

    1.English is the common language around the world so I can make different country friends and learn their cultures.
    2.Many of the most famous movies, songs and books are written in English and I can understand them and enjoy them now.
    3. I can get first hand information because I can visit most websites are written in English.
    4.Speaking English is a tremendous asset for my professional career.
    5.English is not hard to learn compared to many other foreign languages.
    6.I can travel around the entire world. Even if I am not going to an English speaking country, because  English is international language.  
    7.I have an opportunity to work for world. 
    8.I can introduce Taiwan to the world.